The IGEA released their newest entry in the biannual report series Digital Australia this week. I was lucky enough to be invited to attend the presentation of the report in Sydney, presented by Dr Jeff Brand, Professor, Bond University and lead author of the report.
New research by Bond University and the Interactive Games & Entertainment Association (IGEA) has found video and computer games are right up there with the kitchen sink with 97 per cent of Australian households with children stating they have video game devices, eight out of 10 owning multiple game devices.
Dr Jeff Brand, Professor at Bond University and lead author of the report, said that the average age of players has increased by a year to 34 and that motives for playing are shifting.
Other key findings of the Digital Australia Report 2018 include:
The average Australian consume games just like other media – 89 minutes is the average daily total of all game play.
Gaming for health – Australians value play for better health and positive ageing, whether that be to improve thinking skills (84%), improve dexterity (78%) or manage pain (59%). Ninety per cent say they play to increase mental stimulation, 80 per cent state video games help fight dementia, and 54 per cent agreed playing games can help increase mobility.
Gaming for education – Games are increasingly finding their way into education, learning and training settings. A third of Australians have used games at work, and one in two parents reported their children have used games at school. Parents are also speaking with their children about playing online safely (84 per cent).
About Digital Australia 2018
Digital Australia 2018 is the seventh study in a series of national Australian research that began in 2005. The report, which is based on a study of 1,234 Australian households and 3,135 individuals, looks at the demographics of Australians who play games, play habits, behaviours and attitudes.
Want to download the DA18 report, click here
To download the Key Findings, click here
To watch a series of videos, click here
About IGEA
IGEA is an industry association representing the business and public policy interests of Australian and New Zealand companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net.
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